Everyone must have heard about IGTV or Instagram TV and are well aware of its hype these days. It is an updated feature of Instagram, and a practice of sharing short as well as long videos on Instagram. But, it is quite different from regular video format because Instagram has a video limit of up to 60 seconds for the system and up to 15 minutes for mobile phones.
Instagram TV provides the best opportunity to create, reuse, and post commercial or popular short video content. It is also profitable for business as marketers can promote their content through videos.
Well, are you looking for creative video ideas for Instagram? Then, you have to learn how to use IGTV before making a greater business plan. This article will let you know the use of Instagram TV to grow your content's visibility with a distinct Instagram audience.
Why Use IGTV?
The companies looking forward to advertising their content or brands for a huge engagement should consider Instagram TV as the notable aspect. Because today, video advertising is one of the most prominent ways of conveying to the viewers about any products or services.
Since the IGTV video span is more than the newsfeed videos, the company can design long ads that clearly articulate their products. Above everything, Instagram is a leading platform that comes up with the opportunity to reach through a whole new audience engagement.
You can find several ways to take advantage of this IGTV for your business. A couple of those includes: Product launch, vlogging, behind the scenes look, ad campaign, or a product demo.
IGTV lets the user attach a title or description for each upload. Plus, you can create a clickbait thumbnail for your videos so that the profile you made will always look professional and organized.
How To Upload An IGTV Video?
Let us have a look at the steps that include the upload format for IGTV video advertisements.
Are you looking forward to uploading the IGTV videos from the web or your desktop, then you need to follow these steps below.
Step-1: From your system or device, start the web browser & visit the instagram.com site.
Step-2: After that, access your login Id & password, go to your profile and select the IGTV option.
Step-3: Then select the Upload option and post the IGTV video on your respective profile.
Step-4: Then opt to the Plus option & select the video you want to upload. Or you can drag and drop directly the file that you want to post.
Step-5: After that, you will get an option to put a caption & description. Share a preview of the IGTV video on the newsfeed. So after selecting that, the viewer will get redirected to the full IGTV video.
Step-6: The last step is: you need to click on the post option.
If you are uploading your IGTV videos from any mobile device, you need to opt for the following process.
Here are the steps How to use IGTV this 2021 from a mobile device:
Step-1: Initially, Open the Instagram app and click on the plus icon, present below the news feeds. Where you need to select the video you want to upload.
Step-2: Then select the long video option. Instagram TV allows the uploading of videos longer than 60 seconds.
Step-3: After that, you need to select the cover of your video. Select the cover picture of your camera roll or mobile gallery.
Step-4: Add a caption & description of your sharing video.
Step-5: Create a series of videos and add a title of your series.
Step-6: After this, you will get an option for posting the same video on Facebook. Choose the preview of the video on the news feed. There you can modify your video's cover picture accordingly to display.
Step-7: The last step is: Click on the Post option. Your video content will get posted successfully.
By catching all these above steps, you will get uploaded your IGTV videos without any hassle.
How To Use Instagram TV For Business?
Video has become a dominant form of advertising the brands and content for marketers to engage their targeted audience. And nothing can play better rather than IGTV in promoting any business through its compelling video stories.
Hence, considering all, create a proper plan concerning how to use IGTV for business to stand out on the top of the list.
Make sure to get the most out of the IGTV approach, and for that, you need to grab the idea of which type of content you should create and post.
Building a strategic plan will provide you with some sense of direction.
Follow these ideas of IGTV strategy to focus your time & energy properly:
Create Video Series
Choose The Subject Of Your Series
Prepare a Script
Edit All Videos Before Posting
Use Professional Tools
Post the "Behind The Scenes"
Post Tutorials Of Your Products
Publish Review And Interview Videos
Stream Online Events
Bringing It All Together:
Nowadays, people spending hours viewing online videos no doubt IGTV has evolved as a robust way of video storytelling. If you are all set up to ramp your video advertising strategy, then think of how to use IGTV and exactly what you can do with it.
I hope this article will helpful to implement IGTV into your social video strategy and a detailed breakdown of IGTV's best practices to use in any size of business.
