In this ever-changing technological era, Instagram has become one of the most renowned social media platforms, with more than millions of users registered on it. People enjoy surfing over this medium especially for entertainment purposes. Along with this, Instagram also serves as the best platform for marketers to run their business online.
Initially Instagram only allows users to upload videos for about 60 seconds, which used to limit the marketers to create long advertisements. But, after the 2018 update, Instagram launched a new feature called 'IGTV.' It helped the users to upload long videos like Facebook.
But, how to use IGTV to promote your business?
One of the best ways to make your business successful online is through the process of advertising. Whether your business is big or small, your advertising tactic should be unique enough to attract the audience towards your Insta page. IGTV is one of the most prominent updates Instagram has ever had. It helps marketers to create long advertisements that can describe the product in a detailed way. You can run IGTV from the web as well as from your smartphones.
Since half of the population have smartphones with them, it's better to learn how to use IGTV and watch out for the steps for uploading an IGTV from the same.
Here are some of the simple steps -
Open the Instagram app on your mobile.
Click on the '+' icon at the bottom and select the long video you want to upload.
Before posting it, select the cover of the video. (You can also select it from Gallery or Camera Roll)
Add a unique caption and description to it.
You will finally get the option to upload the same video on Facebook. Also, you can preview the video before posting it.
At last, click on the Post option.
Once you learn about IGTV posting, you must know about how to use IGTV for promoting your business to reach successful heights. Check out the special approaches mentioned below for the same:
Video Series:
Create and upload a video series instead of posting a single IGTV video. You can also use this approach for dedicating separate videos to display the products and services your company is willing to offer.
Create Unique Content:
Before uploading the video, you must make sure that the content you post should be connected to the IGTV video series. Posting different descriptions may confuse the audience, and he/she may end up without finishing the entire series. In such cases, the subject matters a lot to promote your page over social media.
Post-Unique Contents:
For gaining the attention of viewers, you can try posting some unique content, like tutorials for using your product, or benefits you get from it, etc. It will increase the interest of the viewers to watch as you can provide relevant information about your product along with advertising about it.
Publish Testimonials:
To let your audience know about the customer's feedback about the products and services you offer, you can also post videos related to it. This will help your business grow at an enormous speed. Because every audience looks for feedback, reviews, and testimonials.
Use Professional Tools:
Apart from implying these tactics, you can also ease up your burden by using professional tools that can handle your business without any human interference. Here, I mention some of the top 3 social media management software:
Socinator: It is one of the most renowned social dominator software that can handle the business accounts of almost all social media platforms. Along with posting IGTV videos, it can also create detailed reports about your business, post on your behalf, etc. It automates the entire process to engage the audience over your page.
Awario: This powerful social media engagement tool helps its user to monitor the most trending keywords, and manages the most used websites, like YouTube, Instagram, Facebook, etc. Updates the user with weekly summaries regarding the growth of your business page.
Agorapulse: The all-in-one tool is perfect for online marketers who are willing to run their businesses over different social media platforms. Agorapulse helps to increase engagement over your website and monitors trending keywords and hashtags for your business.
Final Words:
I hope you got all the information about How to use IGTV videos to promote your business more professionally. Use these strategies to grab the full advantage you can by creating the most unique and eye-catching videos for the users to engage themselves.
