With eye-catching visuals, Instagram advertising could be a great way to attract new audience members. Is it, however, appropriate for your company?
It's no surprise that Instagram has grown in popularity as a marketing tool for companies of all sizes. Incorporating Instagram ads into your marketing strategy can have a significant impact on your revenue. You can increase your brand's visibility and cultivate awareness of your business by using high-quality visuals.
Here in this article, I will give a short guide on how to advertise on Instagram. But before that, let us take a short look at Instagram ads.
WHAT ARE INSTAGRAM ADS?
Instagram ads are the paid advertisements that target people who are most likely to be interested in the product or service displayed. As opposed to organic marketing efforts on Instagram. It allows businesses to reach out to customers based on their preferences and demographics. According to Linda Chester, founder of The Health Hour, "Instagram ads appear on a user's Instagram feed." "The person or brand advertising pays for the sponsored message to be displayed. The goal is to reach a specific group of people, referred to as a target audience, which you will define."
Now let us move on to types of Instagram ads.
Instagram Ads Types
On Instagram, there are many different types of ads, each with its own purpose. The following are the most popular choices:
Carousel ads: carousel ad is a single post with up to ten photos/videos for users to swipe through, allowing you to highlight different products or specific details of one product or tell a story that unfolds with each swipe, according to Chester.
Stories ads: appear in the Instagram story feature and last only a few seconds, usually with a "swipe up" option or other calls to action.
Collection ads: it's a type of ad consists a grid-like arrangement of photos/videos, with one serving as the main ad and the others displaying the specific products displayed. According to Howard, you can allow customers to purchase directly from the post office.
Explore ads: appear on the Explore page, which is where users go to find new accounts. Explore ads, according to Chester, show your brand with content that is culturally relevant and trending.
Let us focus on How much does Instagram advertising cost after knowing about the Instagram ad.
What is the cost of an Instagram advertisement?
Although Instagram advertising can be costly, the price is often negotiable and dependent on your budget. You can, for example, focus on impressions and run your ads based on cost per click (CPC) or cost per mile (CPM). According to Influencer Marketing Hub, the average CPC is between 20 cents and $2, and the average CPM is around $5 per 1,000 visitors.
"The amount will be determined by how long you want your ads to be visible on the platform or the types of groups or audiences you want to reach," said Coupon Lawn founder and CEO John Howard.
After knowing about the cost and all, let us know how to post on Instagram.
What is the best way to do advertisements on Instagram?
You can promote an existing post on your profile that is performing well and receiving a lot of engagement, just like you do with the Facebook boost post option. It's the best way to do Instagram marketing and reach a larger audience quickly and easily. You'll need an Instagram business account or a creator account to do this. Then go to your post and click the Promote button beneath it. Connect your Instagram account to a Facebook business page. Alternatively, you can make a new one. Now you can choose who will see your ad, where you want to send it, how much you want to spend, and how long you want to run it. After you've got a general idea of how to do advertisements on Instagram, you'll need some pointers to remember as you create Instagram ad campaigns.
Tips and best practices for Instagram ads:
1. Get to know your audience:
Once you've figured out who your target market is, you'll be able to tailor Instagram ads to their preferences. The most important thing to remember is this:
Their requirements and desires.
What kind of offers do you make to them?
2.Participate:
Always respond to likes and comments on your ads. You should respond to all of the questions in your comment section. Not only who you answer the phone to, but also how you address your customer can lead to more sales.
3. Make good use of text:
You can only use 2,200 characters in Instagram ads, and only two rows of text will be displayed. So make good use of the text to communicate with your audience and compel them to click the CTA button.
4. Test, calculate and optimize:
The Facebook advertising manager allows seeing the results of your Instagram ads. Monitoring outcomes will help you refine your plan and get the best bang for your buck with Instagram advertising.
Also Watch: How To Auto Follow Users On Instagram Using Socinator
Time To Wrap It Up;
Instagram has become an important social media marketplace for many companies looking to promote their sales, thanks to its rising user base. It is a visual forum where you can use Instagram advertising to reach out to your followers with photos or videos. I hope this article has helped you a lot regarding the short guide on advertise on Instagram.
